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Natural deo to mask that B.O.

It’s true that we’re living in the most perspiration-inducing times.

In between being ensconced in our homes for the foreseeable, the reality of an indefinite amount of Zoom calls, and our newly-adopted hobby of running, there’s definitely a fair bit of anxious-sweat flying around our now-deserted neighbourhoods.

But, just as you may be using this new surplus of time to clean your make-up brushes and have a beauty product cleanse, it may also be time to give a semblance of consideration to the products you use to disguise your sweat.

In 2019, the global antiperspirant and deodorant market was estimated to be worth about $74.55 billion (approximately £60 million.)

According to data provider SEMRush, there were 577,190 online searches for products including “eucalyptus deodorants” and “aluminium-free deodorants” between the years 2018 to 2019. While the organic and natural market grew by 23 per cent in 2019, its ninth consecutive year of double-digit growth.

In recent years there’s been a slew of suggestions from some scientists that aluminium, an active ingredient in antiperspirants that works by blocking sweat glands, could be linked to an increased risk of breast cancer and Alzheimer’s disease.

According to SEMRush, one in five of the searches from 2018 to 2019 relating to natural deodorant were for aluminium-free products.

“We have no proof that aluminium in deodorants causes cancer. But with the amount of controversy over it, the more important question is how safe it is to use,” explains Lisa Harris, a London-based skin specialist.

Read more here: Spritz those pits: the rise of natural deodorant and the ones you really ought to try | London Evening Standard

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